The Factors Affecting the Intention to Purchase Digital Items and Continuance Intention in Social Networking Communities： Focused on Relationship Maintenance Mechanism and Expectation-Confirmation Model
نویسندگان
چکیده
منابع مشابه
Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase inten...
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Due to the rapid growth of social net services (SNSs), research into SNSs continuance has recently emerged as an important issue in information systems. This study develops an integrated model designed to predict older adults’ continuance behavior toward SNSs based on the expectation-confirmation model (ECM), the task technology fit (TTF) and the theory of planned behavior (TPB). The hypothesiz...
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این تحقیق به منظور بررسی رابطه بین میزان استراتژیهای خود-تنظیم شده یادگیری و تمایل به ایجاد ارتباط دانشجویان زبان انگلیسی انجام شده است.علاوه بر این،روابط و کنش های موجود بین ریزسنجه های استراتژیهای خود-تنظیم شده یادگُیری ، مهارت نگارش و تمایل به برقراری ارتباط و همچنین تاٍثیرجنسیت دانشجویان زبان انگلیسی در استراتژیهای خود-تنظیم شده یادگیری و تمایل به برقراری ارتباط آنها مورد بررسی قرار گرفته شد.
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ژورنال
عنوان ژورنال: Korean Management Science Review
سال: 2012
ISSN: 1225-1100
DOI: 10.7737/kmsr.2012.29.3.135